![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/899ff772-a442-484b-99c2-4cc2a0d6daf5_rw_3840.png?h=a48d6fc23fb54c7e9ee4f7fc2a43aa9f)
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/28ac3005-0e00-4f92-8202-457ba214d272_rw_1920.png?h=e1684707b71b3e3a121e90ba4982b489)
Our target user is 18-23 years old, in college or recent graduates. They usually stay in the same place for no more than 2 years, and most of them plan on moving within the next 3 years. They mostly move to a new location within the same city.
Our goal was to create a product with a greatly reduced CO2 equivalence score when compared to a similar, existing product: An IKEA queen size bedframe and mattress.
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/1cf8634c-3a60-40d9-ba0c-22f2b48d2170_rw_3840.png?h=d3f7aa746d56b115e3db848e0b42e84b)
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/c0d082d9-c372-47e8-91ff-b9db35437368_rw_1920.png?h=639ced8d02458d661ce48484516fbfea)
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/9092e510-d67c-456a-9c0b-d12ffb37c2af_rw_1920.png?h=71fae7609549432db8a7b2405f4432a0)
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/ada3eb07-f073-4069-bc54-71c6ef7bfcca_rw_1920.png?h=e3575b86931605569fab5f42f0e0e82d)
The Final Design:
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/f8770320-968b-4b8c-9f26-821b27ad48d2_rw_1920.png?h=7cc5275f5259f99d6cfa14eadda04124)
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/cb5081c6-2654-47a8-a88e-e6838f6c4046_rw_1920.png?h=dc9fa3e97008b8ddd7958568fbb1abd0)
Results:
![](https://cdn.myportfolio.com/6f7a34f2-acf4-4cae-9196-e42f940f69f7/6ae31d1a-fb66-43ba-a730-b892db00f734_rw_1920.png?h=515d36f904597666a5e47ad001f4853e)