Our target user is 18-23 years old, in college or recent graduates. They usually stay in the same place for no more than 2 years, and most of them plan on moving within the next 3 years. They mostly move to a new location within the same city.
Our goal was to create a product with a greatly reduced CO2 equivalence score when compared to a similar, existing product: An IKEA queen size bedframe and mattress.
The Final Design: